One of the things that was a common joke when I worked at Yahoo was a derisive "We're number three in that market! Woot!", mocking our corporate inability to set our sights on "#1" in anything. It was true of Auctions (so much so that finally Yahoo just recently gave up the ghost on that and put it out of its misery... all four of its users are distraught), and is true of so much of the rest of Yahoo.
They're content with #3 and #4 market positions, and it's kind of sad.
Which makes this story that they're chasing after the "#3 social networking site" for acquisition that much funnier.
Leave a comment